Business and Artist – Direct Marketing Through Fine Art

What is the last TV commercial you seen? If you can’t remember it’s because you didn’t enjoy it. What is the last advertisement you heard on the radio,,,, You probably don’t remember that either. What about the ad you viewed in the local paper? Don’t recall. This is because we don’t enjoy them and find them annoying (most of us anyway).

Now think about a song you heard played on the radio by an artist that had an advertising message in it, can you remember it. One pops in my head like say ( my Chevy looks better with you up in it) by Blake Shelton and Nelly, or (I drive a Mercury) by Allen Jackson. Why do I remember this? because I like the songs. How about the last painting or picture you seen hanging on the wall, do you remember what it was? Most likely you do because it is hanging in your office or home and you enjoyed viewing it. Does it have a advertising message in it? maybe or maybe not, but if you are a small business you should want your advertisement in it. This is the most affordable and effective way to advertise and it’s simple to do so. All you have to do is find an artist to work with, now I know it’s not in reach to work with Blake Shelton or Nelly or even Peter Max but most small business are local and working with a local artist is very effective. If you want to reach music listeners then find a local band and have them incorporate your business name in one of their songs, or find a visual artist to paint a picture of your building or logo. How will this be effective? when the artist shows at galleries, museums and art shows your business will be on display and for those who see or hear it will remember it. Look at the Eiffel Tower and think how it became world famous, artist from around the world used it in their art, or Night Hawks  the Greenwich Diner painted by Edward Hopper became famous. This method has been used by Fortune 500 companies and is proven to work, look at how Chick-Fil-A uses art in adverting and how effective it is. TV commercials and Radio ads have been pushed so much over the years that it’s not as effective, this is why on demand, tivo and satellite radio is so popular and how can you reach customers that have veered away from traditional advertisements, by working with artist.

Last Friday Night low  Painting by Mark Moore

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5 Comments

  1. This is both a smart and eminently sensible suggestion, Mark. Well said! And it does work. Creating an emotional bond – no matter how slender – does facilitate recall. And that’s the name of the game. Having spent a lifetime in PR and professional communication, I think this is a vastly under-rated niche. I used photography in a similar way for an eight-year campaign to lift the image of a city suffering from poor image. I used visual imagery to give people reasons to have pride in themselves. It worked. But actual art has another very elemental layer of emotion embedded in it and can be used to great effect. I liked your Goodyear piece and spent some time thinking about a caption but got dragged back to work by deadlines!!! Have a ripper day, Mark.,David.

  2. I love your painting, and your post is very interesting. That’s definitely something I never thought about and I don’t think many artists/businesses consider either. Thanks for opening my eyes to this interesting advertising avenue. I’m curious if this will pick up in the future.

  3. Thank You David for the feed back, artist have a huge impact on community and the emotional state to those whom view their work, the art can change a mood of someone as they view the work, if this impact is brought into advertisement I believe the impact would be great.

  4. Thank You Agatas, I know this form of advertising works, now its our job as an artist to make it known, it is also very affordable to the business depending on the arrangements the artist/business makes ,,,,feel free to run with article if you like and best wishes,,,, also read David’s comment on this ,,,,great feedback from him

  5. Reblogged this on Word Play, Inc..

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